Google Adwords External Keywords Tool

Google provides one of the largest advertising networks in the world is available for business to target through Google AdWords Campaigns. This tool is available here. It is a great tool to use- just check if your results are for the right language and country/ and then fill in your keywords.

You can find those options and alter them by using the screen just above the input table. Then type the characters shown to you and hit Get keyword ideas and look how Google gives you information about:

  • Keywords
  • Advertising competition
  • Approximate search volume (previous month)
  • Approximate average search volume and much more

You now have more information than in the default screen. One thing that stands out for the targeted terms are the trends. You can clearly see that April and May have the largest search volume, which is not surprising considering that these are the months when people want to start working on their garden. What is also nice to see is that landscape gardening has a lot more searches than garden landscaping.

For your site topic you can now start adding terms to your list. Don’t forget the keywords that will bring you local results. In case of landscape gardening, “Los Banos” should be included in the terms to target. Using your village location m the keywords and phrases, you are going to target direct traffic that will convert better than just the general keywords.

If you are going to use the location item, make sure to include the surrounding villages and try to get traffic from those places as well. There are some easy ways to do this, which I will show you once we get to the writing section.

As you can see in the picture, selecting the Approx Avg Search Volume as the basic sorting field will show you how large the number will be of your potential visitors.

If you are targeting a special niche and want to get some revenue through Google AdSense you can also see the average price that AdWords users will have to pay per click. If you are not targeting a niche, it will give you some indication of how difficult it will be to rank well. The higher the price for a keyword or phrase, the more likely it is that you have many competitors.

We will be looking at those competing numbers later.
Once you have selected these keywords, click on Add, make sure you scroll down the page as it holds some great findings for you — the Additional keywords to be considered field! You might notice that in the first results you did not find the term landscape garden.

However, once we go down to the additional keywords section you can see that landscape contractors is popping up and so is gardeners, but that is a more generic search and much more difficult to rank for. Go through your Additional keywords to be considered list and click on Add, if you think you have found a relevant term to consider. It should give you some new ideas to work with. It will also give you an insight on how Google thinks these terms are related.

Once you get into structuring your web site for optimal results, you are going to use this knowledge to your advantage. Remember to do several keyword searches with this tool, in the same session you can also build your basic keyword list very quickly.

After adding your most important keyword phrases, click on Get more related keywords. Google will insert all the keywords and phrases you selected into the search field, saving you lot of time as you will not be required to type them again. Plus, it gives you new ideas instantly— isn’t that great!

I told you earlier that I like Excel for importing .csv files. This Google tool has a sidebar using which you can build your keyword file to import from. Once you are done with adding keywords, use the export function to download your keyword file. You can import the keywords and sort them later.

The list is built from a large number of searches, ordered by frequency, but after the import you loose this sorting as it is then sorted alphabetically.

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