How To Avoid Potential Pay Per Click Advertisements Problems
Like Google, Yahoo has shifted to major focus their attention to eliminating irrelevant advertisements by displaying their ads above others who are bidding more and they will punish irrelevant advertisers by giving them a lower position regardless of their bid. The date they began doing this was February 5th 2007.
Basically, since the technique for avoiding the Google slap works very well for all search engines, the Yahoo technique is going to be very similar.
The way you avoid being penalized by Yahoo is to organize your account with your website. If yahoo looks at your account and sees that your advertising looks more like gibberish than a work of mathematical art, than you’re going to get penalized. You see, Yahoo usages computers and robots to determine whether or not your account is relevant or not.
If your account setup is sloppy then yahoo will tell you that your keywords have a low click index and will penalized you by lowering your ranking without lowing your bid. But if your account is very organized then you will be rewarded with very low bids for your clicks.
Here’s what you need to do:
Make sure your organize your keywords. By this I mean group your similar keywords together and put each group of keywords into its own adgroup. This way Yahoo will look at all of keywords in your adgroup and think “These keywords are all related to each other, now it is much clearer to see what this advertisement is about”.
Next Yahoo will look at your text advertisement in each AdGroup and will compare it to each keyword within that AdGroup. If your text advertisement is related to your keywords then you will be rewarded by Yahoo again. This is why we grouped similar keywords together and put the keywords into their own adgroup.
Now come the tricky part. You will need to link your keywords to your text ad, your text ad to your website, and your website to your keywords. What this does is tell Yahoo that you are the ideal advertiser. Instead of having random keywords with the same text advertisement you have specific keywords pointing to a specific text advertisement that goes to a specific website. To do this try to include the same keyword in your text ad and your website. Like if your keyword in “Make Money”, include the phrase “Make Money” in your advertisement and also make sure the phrase “Make Money” is in your website text.
If you do all these things then Yahoo will be appreciative and will reward you with much lower bids, higher quality scores, and better rankings.