How To Beat The Google Slap (Inactive Search)
The way you bid the Google Slap is to organize your account with your website. If Google looks at your account and sees that your advertising looks more like gibberish than a work of mathematical art, then you are going to get penalized. You see, Google uses computers and robots to determine whether or not your account is relevant or not.
If your account setup is sloppy then Google will tell you that your keywords are irrelevant and will penalized you by requiring you to raise your bids to $10.00 per click. But if your account is very organized then you will be rewarded with very low bids for your clicks.
Here’s what you need to do:
Make sure you organized your keywords. By this I mean group your similar keywords together and put each group of keywords into its own adgroup. This way Google will look at all of your keywords in your adgroup and think “These keywords are all related to each other”, this will boost your contextual advertising.
Next Google will look at your text advertisement in each AdGroup and will compare it to each keyword within that AdGroup. If your text advertisement is related to your keywords then you will be rewarded by Google again. This is why we grouped similar keywords together and put the keywords into their own adgroup.
Now come the tricky part, You will need to link your keywords to your text ad, your text ad to your website, and put website to your keywords. I call this the Google triangle.
What this does is tell Google that you are the ideal advertiser. Instead of having random keywords with the same text advertisement you have specific keywords pointing to a specific text advertisement that goes to a specific website.
To do this try to include the same keyword in your text ad and your website. Like if your keyword is “Make Money”, include the phrase “Make Money” in your text advertisement, and also make sure the phrase “Make Money” is in your website text.
If you do all these things than google will be appreciative and will reward you with much lower bids, higher quality scores, and better rankings.