Some important tips for writing successful ads
An advertisement done properly is a great way to grab your potential customers. Your ad could be published on the Internet, sent through direct mail or be placed in your local newspaper. Here are some quick tips to help you to make your ad stand out.
1.The Headline Says it All
The headline is probably the most important element of any advertisement copy. If you want ad copy that sells, you need a headline that captures attention and convinces a reader to continue with the full ad. Remember, your ad is usually placed in the midst of other ads and among other articles, so you have to compete for attention.
Your job is to get that first impression with your headline. Not only must you grab attention, but your headline must draw the reader into the body of the ad, and in most cases, deliver the complete ad message.
When you are writing ad copy, set your headline above the rest of the ad text in a bold font. Try using a different font as well to set it apart. You can deliver the full ad in the headline such as the famous Geico headline, “Fifteen minutes could save you 15% or more on car insurance.” It’s short, succinct, and contains the full message.
This is key. Images make people take notice and set the mood of your ad. Never underestimate the power of a perfectly selected picture and how you position it in your ad.A photo or graphic can help the ad and even grab attention, but be sure it blends well with the ad text. Remember, it’s the text that sells – the image should only reinforce the text.
3,Publish any endorsements that your product may have acquired. Your product may have been subjected to third party durability tests, safety tests or quality tests. Mentioning this will boost your product’s credibility.
4,List any publications that may have done an editorial on your business. This could be a top 10 list, a local community article, product review, food critic or even an online article which you should provide a link to.
Your headline should make a statement to grab attention in as few words as possible. Very similar to a newspaper headline. To help, flip through your local newsletter paying attention to the headlines that make you read and why.
So Writing a successful ad isn’t hard. You just have to learn the basic steps.