Online video marketing and distributing tips
THE SOCIAL BUMP
This step is an optional bonus, which applies to niches where you are personally involved and want to build a community. When leaving your comments, take a minute to also retweet the article you are commenting on, maybe share it on facebook or Digg or Stumbleupon and Google +1 it. Basically, help the author out by sharing his or her stuff. Let them know that you’re sharing their stuff, too.
This is a great way to get “on the radar” of other bloggers in your niche and chances are that they will return the favour. Plus, it can open doors to opportunities like interviews, guest posts and more.
Tasks for this step:
1. Sign up to Gravatar and upload an image to display with your comments.
2. Leave 15-20 comments on do-follow blogs or popular related blogs.
3. Link to your homepage or short-link to an inner page on your site.
4. If one of your goals with the site you are promoting is to build a community, spend up to 20 minutes each day leaving comments on popular, related blogs.
For this next step, you’ll need to create a video. Don’t worry, though, there’s no need to get in front of a camera and creating a video is actually a lot easier than you tend to think, if you haven’t made any yet.
The idea is to create a slideshow- or screencast-type video and then upload it to a few video-sharing sites. You do get backlinks from those video-sites, but the links alone aren’t the main reason for creating a video. There are two great things about video: 1) videos tend to attract more traffic than articles (i.e. just by putting a video on YouTube, you’re likely to get a few dozen views, even if you do nothing to promote it) and 2) videos are a fantastic device for increasing visitor engagement on your site. When there’s a video on a page, people are simply much more likely to stay and watch it for a while than when you only have text on the page.
Finally, another big advantage is that videos are much more likely to rank on the front page of Google, without any backlinks. Here’s an example of a YouTube video showing up in Google (and you can be pretty certain that it gets more clicks than the entry ranked above it):
CREATING YOUR VIDEO
There are three types of videos that you can easily make:
The Simple Webcam Video
Most notebooks and desktop computers come with webcams these days. Simply start up your webcam with whatever recording software it came with (and if it didn’t come with recording software, use YouTube to record directly) and start talking. You can basically say the same stuff you wrote in one of your articles and just use that as your video content. Of course, the downside of this method is that you actually have to appear on camera and I know that many people don’t like that. Never fear, there are other options!
The easiest way to create slideshow videos is by using animoto. Using the free version of animoto, you can create 30-second videos by simply uploading a few images and adding some text. animoto will then create nice animations and add some music. These slideshows are not going to get you great conversions and they’re very limited, at only 30 seconds in length, but they’re the easiest and fastest way to get a video you can work with, if only for getting some backlinks from video sites.
You can also create and narrate your own slideshows and while it will take a bit more time to do than with the option above, it’s not as difficult as most people think it is. Watch this video in the member’s area to see how I easily create compelling videos, based on articles I’ve already written.
To record your slideshow, you can use screenr (free, Windows and Mac), CamStudio (free, Windows), Techsmith Jing (free, awesome, Windows and Mac), Camtasia Studio (free trial available, Windows and Mac) or Screenflow (premium, Mac). Screenr and Jing are the best free solutions, Camtasia is the best for Windows and Screenflow is the best for Mac if you make screencast videos often.
Basic Demonstrations and Tutorials
These are probably the best kind of videos to make. Simply explain some of the basics in your niche, in whichever way works best. For example, for my marketing blog, I’ve created screencast videos demonstrating how to use the Google Keyword Tool, I’ve created slideshows explaining the basics of traffic generation and link-building and I’ve made live-videos where I talk about marketing psychology or other marketing principles. In general, the most basic explanations get the most views. On my old YouTube channel, one of the most viewed videos was one where I simply explained how to add an affiliate-banner to your WordPress site. The key is to find some frequently asked questions in your niche and explain some of the basic concepts. Don’t falsely think “everyone already knows the stuff I know”.
OPTIMIZING YOUR VIDEO
Make sure that your video is optimized in such a way that it increases your brand recognition and gets people to actually visit your site (if they find your video on a video-sharing site). This is done using a very similar approach that we already applied to optimizing the PDF documents.
Brand Your Video-Open
The first frame of your video should contain your site URL and your brand-name (or site name) as well as your logo.
In your first sentence, make sure you introduce your site and your brand (and yourself, if you want to). For example: “Hello, I’m Rony from earningcare.com, where we offer the best deals on plumbing gear. In today’s video, I’ll show you how to…”
When you create a video, you can add a watermark to brand every single frame. That could be something like a small logo in the top right corner, or it could just be your site’s URL always displaying at the bottom of the screen. With the free
screen-recorders, there are no watermark options. A simple solution is to just put your logo or URL on every slide you show in the video.
Call to Action Sign-Off
End your video with a clear call to action. Show your URL, show your brand name and logo and tell your viewers what to do next. Tell them they should visit your site and tell them why. If you have a free giveaway of some kind, tell them about it and tell them what to do to get it. For example: “Thank you for watching this video! I’m Rony from earningcare.com and if you go to this link, you can get my free report on how to…”
DISTRIBUTING YOUR VIDEO
Unfortunately, there seem to be no more free ways left, to automatically distribute your video to multiple video-sharing sites. There used to be a few services that did this, but they are no longer available, no longer free or no longer useful.
Since the vast majority of video traffic is concentrated on just a couple of sites, that’s not too tragic, though. In fact, you’ll probably get about 95% of your traffic from YouTube, even if you submit your video to dozens of sites. Once you’ve produced your video file, upload it to the following sites:
For each upload, I recommend that you give your video a keyword-rich title and a lengthy description (feel free to use parts of an article in the description).
For further distribution, you’ll be able to add your YouTube video to your ArticleRanks submissions and you will also be able to add them to press releases (see next module).
Finally, I recommend that you also embed your video on your own site and I recommend bookmarking your YouTube video URL using IMAutomator and/or Social Monkee.
VIDEO SLIDES BONUS
If you created a slideshow for your video, there are some bonus backlinks for you to get. Create an account on SlideShare and upload your slideshow there. Plus, on scribd, calaméo, docstoc and Yudu, you can upload slideshows directly and on issuu, you can upload a slideshow that’s been converted to PDF and designate it as a “presentation” document type.
I highly recommend uploading your presentations to both SlideShare and scribd, as you will almost certainly get some traffic from these sites. The other sites can be treated as optional, since they don’t get nearly as much traffic and you’ve already gotten some backlinks from submitting the PDFs in the previous step.