Choosing The Right Keywords | Part-2

Read my previous post “Choosing The Right Keywords | Part-1

Again you will get a drop-down box with the related search terms. But Google gives you just a little bit more to use. Did you notice the numbers to the right of each search term? Here you can see how difficult it is going to be if you try to rank with those keywords.

The numbers reflect the competing results Google has found for you. Remember, I told you we would get into the competing numbers? This is where you can see those numbers right away.

Now search for your keywords and get back to your keyword list and check how many searches are done with the terms you picked. But even without a lot of searches, you should quickly get an idea of how to use this extra information for your site. For best results, choose words and phrases that are most likely to have a lot of searches and have less competition.

If you are lucky enough to have a broad topic, you will see that Google gives you related searches on your topic at the bottom of the results page.

You are going to use this information later for structuring/restructuring your web site. Write them down on a separate page or spreadsheet, so you don’t lose it in the crowd of keywords in your list. Use them again for moving the keywords you have found into topical clusters.

Still not sure how to find the right words?

Here is a simple idea to get you going. Go to a library and find a book about the topic of your web site. You may also visit amazon for the same purpose. In this case study, it would be about gardening, landscape gardening, and koi fish. Check the layout of the book and of course the table of content, which will give you some clue about how to structure your keywords.

On amazon.com you might want to check if there are any books that you can LOOK INSIDE They mostly show you the Table of Content, Excerpt, and the Index. Those items should also give you an idea on what terms to put together. You can do one more thing; go to wiki and search for your main topic.

You might find some nicely structured pages on it that will point you in new directions to explore. One word of advice: stick to the subject or you may easily get lost or sidetracked on Wiki.

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