Keyword Research- Search

Keyword research is a practice used by search engine optimization experts to find and research actual search terms people enter into the search engines. Search engine optimization experts research keywords in order to achieve better rankings in their desired keywords.

Keyword research is a vitally important aspect of your SEO campaign. If your blog is targeting the wrong keywords, the search engines and your customers may never find you, resulting in lost dollars and meaningless rankings. For example, If you wanted to find out about the best SEO Company in USA, you’d probably enter “SEO Company’s in USA” in the search engine search box without the quotes and browse through the results displayed.

Keyword research is not that difficult to do, it is just a matter of using the right tools and using your common sense. You must keep in mind that during this research you will come across loads and loads of keywords and phrases you might want to use.

Create a list of all the keywords that are used in your web site’s topic area. Write them down. You are going to work with these later on in this chapter. Put them in a spreadsheet, a word document, or a text file. It doesn’t matter how you write them, but just do it!

Personally, I prefer Microsoft Excel as I can easily structure and restructure some content afterwards, and it can import .csv files produced by some of the keyword tools that we will use. But if you can work better with another program, maybe even a Mindscape map, please use that. It is all about getting the job done.

There are a few other things you need, well actually two things:

  • A pad of Post-it notes (if you want, get some different colors)
  • A marker for writing down some keywords (not too thin)

You will need to use these for structuring your web site based on the main keywords you will find. Once the basic list is ready, you will start building a new one, based on your findings from the keyword tools we will use. One word of caution though- restrain yourself from putting too many keywords and key phrases in the second list. We will draw topics to create articles that will be put into the site structure that is based on the first list.

You have to make sure that at the end of this process you have a list that you can really work with. Remind yourself that only you can decide whether or not you are able to write good articles and content for those words. This last advice is essential for building a site that attracts lots of visitors in the long run.

Even with a massive list of keywords, you have to provide quality content on the subject of your site. Having a good list of keywords and phrases just helps you to attract search engines and get good rankings for your pages, but at the end of the day it is the visitor who decides if your site is good enough.

If he/she thinks it is not, in the end the search engines will leave, as the bounce rate of your site will be too high. We will get deeper into the signs of problems like a high bounce rate in the Analytics part of the site.

The tools of the trade
There are mainly two types of tools- free and commercial. We will first discuss the free tools.

Free keyword research tools
By inputting your best keywords into a keyword research tool, you can quickly learn how many peoples are conducting searches for that term every day, how many of those searches actually converted, and other important analytical information for you.

Looking to do search term research ? Use the Google Keyword Tool to expand the seed word list and to understand relative search volumes of all your keywords. Let’s start out simple, by going to Google keyword research tools.

Important Note:

  • It’s important to pay attention to your analytics data and PPC data to identify new keyword phrases that may be new opportunities for your business.
  • I typically recommend only going after three or four related keywords per page. Any more than that and you run the risk of diluting your page to the point where you rank for nothing.
  • Effectively and continuously turn your keyword research into action.
  • Keyword research isn’t just useful for organic search engine optimization. It’s also crucial for your paid search campaigns.

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