What is PPC ? And how does it work?


Pay-per-click advertising is rapidly becoming a marketing channel dominated by online marketing experts.You target wisely, select tempting keywords.

What is PPC ?

PPC means “pay per click”. Many businesses use these ads to persuade people to visit their website. In order for a PPC campaign to be effective, you, as an advertiser, must bid on keywords that best define your business.

Trying to decide on a good PPC affiliate marketing program can be pretty challenging. There are some things that you an look for to help decide what will have the best impact on your efforts.

How Pay Per Click Advertising Works?

PPC advertising (or Pay Per Click advertising) is a method which many search engine marketing firms. One of the biggest benefits of online marketing and one that has become intrinsic to PPC marketing – is that adverts can often be closely targeted to certain factors.  The cost-per-click (CPC) to an advertiser using PPC marketing is calculated in two different ways.

1, Flat rate model:

In the flat-rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click. In many cases the publisher has a rate card that lists the CPC within different areas of their website or network. The flat-rate model is particularly common to comparison shopping engines, which typically publish rate cards.[2]. However, these rates are sometimes minimums and advertisers can pay more for greater visibility.

2,Bid based model:

Bid-Based PPC works on the same model as normal PPC programs, although here you will actually be competing with other advertisers for ad spots. When an online search is performed and it comes time to show the user an ad, the automated auction system takes over.

Why PPC ?

The quickest way to use the Internet to promote your products or services is through pay-per-click-advertising. PPC makes it possible for your adverts to appear in high ranking positions on the SERPs in a short amount of time. With a PPC campaign you know which income came from which advertisement, so you can calculate important parameters like the cost per contact, cost per conversion plus existing and estimated future ROI

Important Note:

  • Always check the terms and condition before starting a PPC affiliate program.
  • Target carefully so you don’t waste placements and money.
  • Beginners should use automatic bidding

1 Comment

  • Webmasters Auction Marketplace

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