How to Build Links | Helping People Helps You with Link Building
Incoming links are still considered one of the better ways of improving your rankings in the search engine result pages. But is every incoming link an improvement?
We will be looking at the different ways to get incoming links and how to avoid the wrong links coming in to and going out of your site.
There are a few ways to get links to your web site, which we will learn about in this article, including: using paid options and using forums to get incoming links
Do you want to use paid incoming links?
Link building is one the most essential parts of building your website. Incoming links are very important to get high page rank but paying for incoming links will be a little trickier. Remember, Google doesn’t like link building technique. Anti spam representative master, Matt Cutts is very clear on this subject.
Buy links and get penalized… sell links and get penalized as well
The major penalty is a very likely drop in Page Rank. Although Page Rank is becoming less important as compared to your rankings on the search engine result pages, people still see it as a quality making if you do have a high Page Rank. Of course using AdWords to do a “Pay Per Click” campaign is also a form of paid links.
If you want to use the sponsored link options to get your site started; that is fine, but the ultimate goal of this site is to get higher rankings in the organic results of the Google search engines. Studies support the idea of using sponsored links to bring in more traffic from the organic searchers even after the campaign has stopped.
Helping people helps you with link building
If you have a topic that you are passionate about and you build a web site about it, then this option is one for you. Forums are powerful promotional tools and form the basis of my promotion, forum promotion is fun, interactive and rewarding. Find online community or forum that matches the topic of your web site and start helping other’s with your knowledge. On most forums there is a possibility to have your own “Signature”, where you can have one or more lines of text with a link that people can click on. If you can find a related problems to your topic then this will help as well
For instance, the site digitalpoint has a lot of requests for information on wordpress! where you can help others to suggest and solve their wordpress related problems. After a number of replies to questions, you can put in your signature.
The links you put in there will not only bring traffic from your posts, but they also count as incoming links for Google. Not all forums have the same rules for example, some of them have a rule that you can put a link to your site, but it should be the URL only without your main keywords in the link.
So, be sure to go to the best forums you can find on your topic and if the topic is likely to be suitable for you, go ahead. In the meantime, work on your incoming links as well.