Link Building by Blog Commenting
Blog comments can be a good source of backlinks and also a bit of traffic and branding, when done right. Unfortunately, blog comments are also the number 1 target for spammers. Because of all the spamming, most blogs “no-follow” all of their comment-related links automatically, which is basically a way of telling Google “ignore this link”.
Despite this, there’s some evidence that Google doesn’t actually ignore no-follow links completely. Plus, I’ve seen a case-study where someone had trouble getting their site ranked by building 100% do-follow links and only got good results once they added some no-follow links to the mix. It could be that Google deems it suspicious if all of your links are do-follow, or it could just have been a coincidence.
Either way, blog comments are a valuable component for any link building strategy, but only if they are done right. I personally recommend that you don’t spam blog comments in any way. Comment spam has a very low success rate and the value of spam comments is questionable at best.
For this part of the Battleplan, let’s look at how to comment and then where to comment.
HOW TO COMMENT
Both spam filters and webmasters are weary of comment spammers, so if you don’t use the right approach, your comments won’t ever get published.
A typical spam comment has the following characteristics:
* A generic, non-specific message, which has nothing to do with the content the comment is posted to.
* A keyword in the “Name” field (that’s where the link appears)
* A keyword-rich deep link in the “Link” field
* Sometimes also one or more links in the actual comment field
In order to avoid having our comments flagged as spam, we want to avoid all of the above.
1, Address the Post Content In your comment, start by greeting the author by name, if possible and then refer to something specific in the post that you are commenting on. You can even pick out a sentence, quote it in your comment, and then give your opinion about it.
2, Put Your Name (or a Pen Name) in the Name Field Spammers always enter “Cheap Viagra Pills” or whatever their target keyword happens to be as the name, because they want to get their anchor text for the link. This is the first and clearest sign that someone is spamming and it’s just not worth it. You don’t have to worry so much about the anchor text. If you build many different types of links, it won’t hurt if some of your links have anchor texts unrelated to your target keyword. So, simply use a name in the name field. It’s better to have 10 links with a name as the anchor text than it is to have 9 out of 10 comments getting spam-filtered because you used a keyword…
3, Link to Your Homepage or Use a Shortlink for the URL When the comment links to http://educationand.com/health/osteomyelitis-symptoms-and-treatmentcharcot-foot/ it’s pretty clear that the comment is only being left to grab a backlink. Often, this will also make your comment go straight to the spam-box. To avoid this, either link to the homepage of whichever site you are promoting or use a short-link that does a permanent 301 redirect to whatever inner page you want to promote. For example, you can use bit.ly and goo.gl for such links. Even better is if you have your own system set up for creating short redirect links (so that you aren’t at the mercy of a 3rd-party service). 301 redirects pass link juice so it won’t make a difference to the benefit you get from the link.
4, Don’t Add a Link to the Actual Comment Add your URL to the URL field, as described above, but don’t add a link to the comment itself. Doing that is nothing but another sure-fire way to get it spam-boxed.
It may seem like an awful lot of work for just a few comment links, but think of it like this: if you spend 30 minutes finding some blogs to comment on, that will get you 10 to 15 backlinks. Those are potentially very good backlinks. On the other hand, you could set up a spamming software, buy a range of proxies, create a whole bunch of spun comments, blast them all over the place and send out thousands of spam comments and For Blackhatworld.com
still get only 10 to 15 comments to actually stick. Only that with spamming, you’re annoying a lot of people and it costs a lot more money.